>>9717153>You guys lack even a basic understanding of the fundamentals of the market. Labor costs are a huge part of each additional articulation point.LOL
Way to ignore the basic fundamentals of the market, because companies like Jazwares and Spinmasters make 1:18 scale toys for $10, with Jazwares producing toys that are more complex than Hasbro's.
>Companies would love to sell you two of everything if they couldOf course they would, but the fact is that they COULDN'T. As said, Hasbro is greedy, and tried to move people from buying their $8.99 figures to buying the $19.99 toys. Companies have done this tactic for decades.
Like you said, these toys are relatively expensive to produce, and Hasbro WASN'T getting the sales it wanted from their ML line. Thus, they had to gimp the 1:18 line in order to push the market into buying the more expensive option.
We literally saw this action taking place.
And unlike the ML line, the 1:18 lines had wiggle room to INCREASE their prices to keep up with their cost of production. By 2013, MLs reached the psychological limit of $20 for a toy and stayed at that price until 2021. The longest any toyline has NOT had its price increase since forever. So if anything needed to have its budget cut, it should have been MLs.
Hasbro didn't have to gimp the articulation on their 1:18 lines in the first place, because they could increase prices at anytime, just like they had been doing before. But Hasbro cut articulation.
So their 1:18 lines went from being their best sellers to tanking in sales almost overnight, which led to price increases, which killed their lines further.
So the 1:18 lines were doing killer sales as you can read here:
https://investor.hasbro.com/static-files/c04e8dec-8712-4486-ae27-3b548fd20e8a So there was no reason to gimp articulation in the first place.
Greed being what it is, they wanted to grow sales by trying to make 1:12 the primary lines thru sabotage and 1:18 sales crumbled because of this shitty tactic
