>>7649060> Had the Angry Birds line come out at the games highest point, [it] might have been very popularObtaining a popular license is not as easy as you seem to think it is, mainly due to the fact that both licensor and licensee have to reach an agreement that both parties believe benefits them both. Lego could not license Angry Birds at the height of it's popularity since the license was held by K'Nex. Even when Lego did eventually produce their Angry Birds sets, it was in conjunction with the movie's release and not the game. It's possible that Rovio might have approached Lego first with the idea of making Angry Birds sets and were refused, because they couldn't work out the terms of the agreement. Maybe (probably) one party wanted more money from the sale of sets than the other party was willing to give. In any case, holding the Angry Birds license clearly didn't work out for K'Nex even when the game was at its most popular. It's not automatically a license to print money.
