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After my brother had his first son a few years ago I got him a $100 Lego castle set for his first birthday. My brother promised me I would be the one to help his son put it together once he was old enough to not try and put the bricks in his mouth. I am looking forward to that day and have an idea to help the playtime even more fun. I will help my nephew put together a Lego mini figure that represents him. The idea is like all those digital avatars you can make in things like the Nintendo Miis. So now little Aiden will not just be playing with Legos, there will be a Lego HIM exploring the castle, flying the X-Wing, or wearing the Ironman suit.