>>11274968I've said in another thread (not long ago and wasn't viciously attacked for it) that LEGO seem to base a lot of their recent product decisions on what products of their competitors already sell well (i.e. Notre Dame, solar system model, microscale Hogwarts and Grounds, 2025's Hogwarts Express booknook and licenced booknooks in general).
Now they"re taking over the Star Trek licence from Bluebrixx and at the same time attack Bluebrixx' pirates theme with One Piece and PotC sets. I really think there is a pattern of asserting market dominance here.