>>9540742But Frozen was a big hit because of pretty, pretty princesses. That's why there was so much merch. Anything with Anna & Elsa face on it sold like hotcakes.
Encanto is nowhere near Frozen's level of box office performance. Kids just don't want to watch the adventures of a dumpy, middle aged Latina. Merch of the dumpy, middle aged Latina is going to stink up the shelves until it inevitably goes on clearance in August.