>>10734546>Making a new line>isn't expanding>It's expanding the number of lines>>isn't expandingYou're a complete retard who's just arguing to save face for your retarded theory.
Nevermind McFarlane just recently reupped their license with WB, who both have TRST, so they know exactly what's selling in retail on a monthly basis. Which means WB sees sales have been increasing enough theyre trusting McFarlane with another 3 years.
And McFarlane, a very small company, was able to afford those three years of one of the biggest licenses in the world thanks to sales
Nevermind you're ignoring the fact that McFarlane are also expanded by selling 3" figures and 7" figures that come with comic books.
You're ignoring all this just because you think expanding on a license means they're hurting for money, despite the fact businesses don't work that way.
pic of how you knew Star Wars was a dying brand five years ago. Your logic of
>but they're concentrating all their sales into fewer lines means they're not desperate for money!is complete shit, because stores are the ones rejecting all those lines, because they sold poorly and are ordering fewer products than ever.