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This is all there is to it. Never in the history of the toy line has this ever happened.
Imagine them selling a dozen Vaders, Lukes, or Stormtroopers for $1 each. It doesn't happen. This bitch comes along and there are STACKS of her piling up around the country. So much so that a fucking online toy retailer can do THIS with it, willing to take the monetary hit just to get rid of the fucking figure nobody wants.