>>8608306Kenner was making Batman toys since the 1989 Burton movie came out. Very popular.
And that eventually merged with the sequel movie.
After that, Batman:TAS, and this line never really stopped until Mattel ran the JLU line into the ground.
Before Batman, they were still producing DC stuff though.
>I'm sure it wasn't the chief selling point for buying kennerobviously not, but it's a major part of all those brands that Kenner had control over.
Same shit with Galoob.
It's an easy way to grow the company.
