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I don't even like capeshit, but I'll give you my take. Marvel has become the most prominent "nerd" pop culture franchise of the current era. If you meet any normie off the street that claims to be a geek or read comics, 9 times out of 10 they'll probably be a Marvel fan. Because of this, most Marvel collectors aren't inherently toy enthusiasts, and as such, they either don't know how or don't care to pose their merchandise properly. This isn't ragging on Marvel fans who know how to pose well, but there's no denying that the other group dominates Marvel's consumer base. Similar to how Lego is so mainstream now that there's swathes of collectors who lack the ability to make custom builds entirely and only follow the instructions with every set they own.