>>6127761http://tfwiki.net/wiki/Copyright>The live-action film series is not Hasbro's sole property. The licensing agreement with DreamWorks and Paramount makes anything related to the movie-verse (including any toys based on characters that appear on-screen) at least partially their property as well. Basically Paramount can do as they please with the movie license to the point they could even outsource the film characters to other companies to make merc/toys going completely around Hasbro. That said that's a lot of wasted work when you could just Hasbro do all the leg work while you just focus on the film project. It's a major reason the brand is staying so strong. They might not be sharing profits but they are not dealing with each others shrinkage, budgets or costs, they stand on their own as autonomous businesses creating a synergy of power neither would have if they had to negotiate the brand license.
