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>Be Mattel
>Realize the Barbie brand is dying
>Gen alphas girls are mostly on their tablets who don't buy dolls or toys
>Decide to fund a Barbie movie to kickstart the brand
>Give it to someone whose only in it for her own career
>Give her full creative control
>She makes it for wine aunts
>Make the movie into a political commentary on gender
>Alienate the little girls
>Movie literally shits on the founder of the company
>PG-13
>Fast forward to present
>Despite the movie being a summer blockbuster hit your stocks are in the shitters
>"Why the dolls aren't selling?"
>Realize wine aunts don't buy dolls
>Now you're in fear of being brought out by either Hasbro or a investment firm in a bidding war