>>10668085>Hasbro knew how Indy performs at retail,they don't know shit.
Since you're a child who doesn't know shit, when a property is put up for license (licensing conventions are a thing), companies like Hasbro are advertised with promo material about how Indiana Jones is going to have a movie coming out in 2022 and it's going to be the greatest most amazing thing ever. They get shown graphs about how test audiences love it. Pamphlets or power point presentations about how it's a $500 million big budget movie, so there's going to be a MASSIVE marketing campaign, which Hasbro will totally ride that gravy train of Disney putting up tons of money for brand awareness, if they pay up $100million plus royalties on every figure sold.
If Hasbro knew the movie was going to be such a flop, they'd have passed it over, because they want ENSURED properties that they can make a profit off of that $100 million payment + royalties 2-100x over, instead of barely breaking even, since they still need to push the toyline all the way until the license runs out on the flop of the movie.
They're wasting talent and factory time on a deadend toyline, instead of something else they could ahve put $100 million into that would last 3-infinity years. This is what companies want and aim for when starting every single new toyline. If Indiana Jones became a hit, they'd renew their license ... which wasn't what happened when Jazwares and McFarlane Toys ditched the Fortnite lines because it didn't live up to the expectations of an expensive license that has 51,000,000,001 fans.
Do note that Hasbro picked up the license after Jazwares (McFarlane's license was for the collectors market only) chose not to renew it, because they believed they could have better distribution or awareness or whatever they thought Jazwares did wrong by failing to cash in on the license.
pic of a toyline that Hasbro totally knew would preform amazingly because the previous lines sold well
