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I think the saddest thing about Bionicle is the fact that it's got all the potential to be a massive, worldwide phenomenon on the level of Pokemon but Lego's shit marketing and bad development shot the franchise in the foot both times.
Pros:
>Easily recognizable aesthetic
>Fertile grounds for complex but kid-friendly storytelling
>Collectibles
>Plenty of stuff ready for merchandising
>A greater OC making capacity than Sonic, Steven Universe, or MLP thanks to actually being able to build your OC
How Lego squanders it:
>No easy-to-access story material
>Not marketing the story material
>Not airing the story material on a major network
>Not releasing any story material until months or even years after the toys
>Developing and releasing the toys first and figuring the story material out by the seat of their pants
>Letting the media disappear up its own ass, lore-wise
>Not offering easy ways to get useful collectibles (anyone else remember Kanohi Packs getting replaced with Kraata and Zamor Sphere packs?)
>Not offering cheaper sets with useful parts for the essential MOC-making aspect
Bionicle could be a massive multimedia franchise, but Lego's a shit company that doesn't know a damn thing about how to run a merchandise driven franchise beyond producing a few commercials and browser games.
