>>10434071video game companies are routinely bought out by competitors and publishers as soon as they become popular.
So popular series are routinely killed off by losing talent or being pushed as yearly series. You're probably underaged if you haven't noticed the death and abandonment of so many popular series/developers. There's so many former popular series and developers to list, but pic related showed off that even a series like Halo can lose almost all its fanbase that multiple toylines bombed.
After this, McFarlane cut the budget on the toyline just to fulfill its contractional obligation for the license and quietly ditched the license. It was then picked up by Mattel years later and then quietly ditched as well.
Only reason Jazware's line is still up is because they rided on the hype for a brand new console's Halo, which was promised to be a return to form. So the new halo toyline got off to a good start with a ton of toys, but now there's been a trickle of releases and little news about more toys.
