>>9865300Just wanna add in my two cents that a lot of toy buying comes down to adult buy patterns and not child play patterns. Parents look at a toy like
>>9865186 which is probably sorted into the boy aisle with other transformers and they won't buy it for a boy OR girl, because it's pink (not for boy) and in the wrong aisle (not for girl). Adults don't want to be caught buying the "wrong type" of toy for a child. I think that's a tougher nut to crack than figuring out how to make it appealing to the kids.
Pic is a very small sampling but related
