>>9504505>consumer preferenceWhen was the last time you went to a toy aisle?
The majority of toylines today are 1:18 again. Only Hasbro focuses on 1:12. Even Jazwares ditched the Fortnite 1:12 license to focus on the 1:18 line. Wicked Cool Toys only releases a few Halo 6" figures, while the majority of the line is single, multiple pack, and vehicles in 1:18. Same as whoever makes the League of Legend toys.
Then there's all the weirder childrens lines like Roblox, Minecraft and other toys that are under 5"
DC doesn't even have any 6" lines anymore.
It's basically just Hasbro propping up the 1:12 scale.