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This is an expensive hobby, and prices are going up. Me, I'm in the NECA ambassador program. I already go to Target to look for new figgies anyway, so its just extra money in my pocket snapping a pic off every week. You dont even have to clean up the aisle yourself, you just ask an employee to come over and clean it up and then take a picture.
Ironically I usually dont even get a NECA figure with the gift cards, I usually get tempted a McFarlane or ML since to afford a NECA figure I'd need two gift cards in a short amount of time, or one of the monthly/yearly ones