>>7830870>Star Wars sales weren't going great for them but they have other big properties Doesn't matter.
He was saying that the US market somehow isn't as large as it is solely because of Star Wars, yet Hasbro has the master license for the property, meaning they're producing 230948234x more Star Wars products than everyone else.
If any other company is hit by the SW property declining, their share of the market is like 2% probably combined (would afffect worldwide sales, btw).
And i certainly haven't heard any toy company going out of business that makes STar wars products and they'll be nothing but a near insignificant blip on the market share.
Also, MAttel has problems, but they're not as hard hit as you think based on actual sales. Mismanaged company.