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here's a thought I had recently:
do you think Hasbro is seething over Lego's success? like, how many action figure bucks are going over to Lego instead of Hasbro? it obviously splits the allocated hobby money away from them
Lego just released a $1000 set! A whole THOUSAND DOLLARS! that's the equivalent of 40 Black Series figures. Ironically, that Lego Death Star includes 38 Minifigures. so Lego figured out how to sell tiny tiny figures for the price of a fully-articulated, multi-sculpted-part, massive figure. and your only option is to buy them all 38 at the same time.