>>6275094>$12 is inexpensive for 4" figures in 2008>GI Joes were $4 at this point>McFarlane Halo figures were $9>7" Diamond Selects were $12>Hasbro MLs were... wave before the kits came out were $10. Wave after the kits came out were $15. HUGE price jump.>7" Mezco figures were $13>NECAs were $12>DCUC's first wave was $9They were collector toys.
Again, they put in a lot of features you'll only find in collector toys. The fact that the QC was not there is because they were starting off and the their last kit line proves their goal.
Actual IMPORTED candy toys were $3-5, for the action figure type. I remember eurofags on /toy/ 2 years later posting about their Kamen Rider figures being only 7 USD.