>>10072213These figures are a great deal sometimes. Todd does have a point in appealing to 9 year old boys you see these figures on a shelf and they just command attention for the price.
My nephew now considers Superman one of his favorite superheroes just from this box set alone. I've been giving him comics to read and STAS/a few movies. Blew his mind to see the Spider-man crossover since Spidey is his favorite.
And here's the thing, besides a few animated movies, all the material I show him is older than he is. DC's done an awful job for 10+ years marketing to kids while Marvel filled that niche. Todd alone has probably done more to get kids interested in these characters than Warner.