>>11150032It's mostly people attacking them because they don't like that some figures get sold for over MSRP.
For example, besides the higher prices on Japanese stuff people mentioned earlier, MLs are 24.99 MSRP, but BBTS charges 25.99 for them generally. McFarlanes are kind of variable. Some basic DCMV figures that were up at other places for 19.99 and/or 22.99 a year or so ago were put up for 24.99 at BBTS. Other McFarlanes just go up for standard MSRP.
Of course many other retailers are doing this now as well as they try to pick the collecting hobby clean of all they can get from it and get a piece of that ebay pie. Amazon puts up figure preorders for MSRP but shortly after they go in stock they are subject to an algorithm that may push them higher.
I've seen Target (not third party sellers at Target, actual Target) adjust the occasional figure up as well.
But really, the core problem largely comes down to collectors overvaluing toys, thus being likely to overpay. If idiots would refrain from paying over MSRP and just went somewhere else or did without if they couldn't find a figure, sites wouldn't be able to adjust prices upwards instead of downwards.