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The fashion doll renaissance is really over for mga, this being the spring 25 release of yummiland while lol omg and rainbow high are getting crumbs is really sad.
They got viral on tik tok after debuting at vidcon because of the lip gloss making part.
After miniverse being the primary money making for mga this set a really bad precedent of all their toys needing gimmicks and distancing themselves from fashion dolls to prioritize figures.
Lol surprise is refocusing on the tots and innovative gimmicks in addition of surprise packaging while omg is limited to two lines max per year, this spring they are adding a new gimmick with "fashion crush".
Rainbow high rebrand is all over the place with more gimmicks and lower priced dolls plus for this spring they are adding another scale of dolls after the littles, being a polly pocket like compact line.
What are you thoughts, do you still have hope for mga's fashion dolls ?
