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something that upsets me while thinking about this old stuff
Lego pre-franchise sets were so like pure and raw imagination fuel
besides the "lego" brand itself (which you could argue) there was less of a sense of like ... trying to assert brand-names onto kids and turn them into consumers
and something more of what seemed like a genuine loving/platonic effort to give kids tools they could imagine their own things with, and have their own fun with
I'm not one to shop for children's toys, I guess I don't know what's on the market, but do boys really have anything like that these days? toys they can use to make their own fun, instead of like - playing with corporate franchise collab characters in fortnite?
makes me depressed to think about.
i'm not in a position to have kids, but if i were going to, this is the kind of thing i might think about
