>>691187620 inch and smaller wheeled Bikes made 14 million in sales (that's over a billion profit) in 2016. Ever since the health crazy/get kids out door movements sales have been strong. It's also one of the few products that people will shop for in store to get over online since there is a lot more to it that just seeing if it fits.
Game Electronics are a massive money maker bring in 28 billion in profits just last year
The next highest market for kids sales is Lego bricks at 5.49 billion in sales in just the US with almost 40% of those sales coming from Toys R Us.
You are taking Star Wars, 1/9th of all of Hasbro's properties who was in total #5 for 2014, to then -rise- to #4 in 2016) and saying that was even a small contributor?
The debt owed killed them through and through, how they managed their business killed them. But the Force is Female? It did not, it hasn't even scratched the toy departments of the other guys and they got glutted even harder than Toys R Us with that stuff.