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Dunno if I'm alone on this, but when I see stuff like this I think it'd be cool to have a set that's integrated with a phone game, that requires building a semi-randomised scene to progress. Or vice versa, building a set to convert to an in-game scene. Something that plays like a pen and paper RPG.
I guess people typically like to just build a set and leave it as decor? I've always been more interested in being given a goal to build, I don't keep it up after.