>>6173482It might not have the normie appeal of "my childhood" from the Lego movie or Batman's appeal to the general public, but Ninjago is one of the most popular themes and the style of humor from the last two movies is enough to make people willing to give this a go even if they're not familiar with it. It won't be as big I don't think, but people won't pass over it just because "it's an in-house theme for Lego nerds".