>>10959224>Those are pre-planned obviously.How many months? We know it takes about 14-17 months to launch a line, from prototypes to production, but it's a lot less when it's simply just swapping around the molds.
>Not simply decided on a whim after things are out to retail. Nah, we saw them doing it for movie lines like Iron Man 2 and GI Joe. X.5 waves used to be a thing due to retailers/customers wanting more of Z.
I don't know if you remember the GI Joe 2 movie way back in 2012, but you can see how Hasbro responded to "huge" sales from retailers going all in in supporting it, then the negative response from fans hating on the shitting McStatues hasbro was releasing. So they tried to fix that shit by including figures with more articulation.
Of course, the movie then got delayed a month or two after the line was already in stores and product wasn't moving as briskly as a movieline with 2-10x as many orders should have. So by the time wave 2.5 was released, stores weren't ordering new stock and only stores that don't order a shit ton of stock (KMart, tru expresses(?)) were able to get those in stock.
So that's roughly 4 months for them to react to market conditions and also shows how they'er too slow to actually respond to delays.
The IM2 line was also had changes to the case assortments thanks to demand from stores/fans. Plus coupons to ensure more stock could be cleared out for upcoming waves.
