>>8331361Every time I'm at the toy section kids flip out when they get to the LOL balls and OMG LOL doll. The amazing part is that 97% of the time the parents actually buy them the dolls. There's no kicking and screaming because the parents don't wanna by more toys. It's actually the other way around. It's the parents encouraging them to buy more dolls, and ask them if they wanna go back and get another $27 OMG doll. I've never seen it happen with Barbie or Hasbro Disney dolls tho. People look at the Barbies and Disney dolls but they don't actually put them in their carts.
Rainbow High seems to be the next big thing.
