>>6489300...
So when you say they're doing the comic book look, you don't mean they're actually imitating the style, but just the costume itself?
But anyway, what Toy Biz did and Hasbro has done is take what was done in the comic and done a realistic version (usually based on a real person), unlike pic of Copiel's Thor which is 1:.9999999999 exact or DCC's works.