>>9418333They do. Ghostbusters 2016 was pretty much unmarketable and still in the public's mind. Scott Nietlich also said it was pretty unmarketable and said Ghostbusters is just one of those franchises that is technically popular, but just doesn't usually sell well, because it's really a niche fandom with little new media to get people interested. Mattel even tried crowd funding a Ghostbusters Ecto-1 which failed.
http://www.actionfigureinsider.com/mattels-update-on-the-ghostbusters-ecto-1-pre-order/Scott couldn't get people to buy an Ecto-1 for $200 that could hold 6-inch figures.