>>6399037I think it was poor marketing. They relied too heavily on G1 fans to promote G2, but a lot of G1 fans either grew away from bionicle or were really skeptical about the reboot.
I'm going to be talking about the first wave of sets here.
Plus, the story wasn't as mystical, or immediate to get into. Where before you had G1 with MNOG and the comic series, which were just oozing with lore and detail. G2 had the web animations, and a mobile game, both of which lacked the depth and intrigue for anyone to really get invested in.
But a bigger culprit could be collectables, and villains.
For the first wave of G1 you had the masks to collect, just like your favorite Toa! But what's this? That box had a green mask in it.
>may as well go get Lewa too.And that's how most collections grew.
Compare that to G2 where you just have it. No extra hunt, no anticipation of opening more kanohi boxes, no desire to get one that's not your favorite.
As for villains, G1 had variety, with the Rahi and all sorts of light technic builds.
And G2 had a single villain set, and repetitive skull spider builds everywhere.
