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>The company, which appears to be grasping at straws with a move into gender-inclusive dolls, is determined to action on its turnaround plan, but it could be too late. The gender-inclusive dolls line (A.K.A. Creatable World) seems to be doomed to fail from the outset, as Mattel’s VP of global brand communications Michelle Chidoni made it one of her last big announcements before she left on October 11 after being poached by Facebook.
>She said, “We understand that this line may not be something that everyone wants, but we hope that there’s something they can relate to.”
>Meanwhile, George Muzea, founder of Muzea Insider Consulting Services and author of The Vital Few Vs the Trivial Many, has concerns about the way insiders have been given “restricted stock at zero cost.”
