>>68045101/72 IBG Model Strv M/40L. It's a pretty good kit and it's also cheap.
I like building 1/72 kits the most. They're a lot quicker to put together and it's easier to scratchbuild in 1/72 than 1/35. But you'll have to either scratchbuild or use after market if you want your kits to look good because it's either impossible or very expensive for manufacturers to recreate some details in that scale. This kit is built almost out of the box, though. Just thinned down the fenders and drilled out the gun barrel.