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Space Marines are one of the first things that come to a normie's mind when you mention Warhammer 40k. Therefore, it would be a no brainer for Games Workshop to license a 3rd party entity to produce Space Marine action figures.
However, despite the eager anticipation (including one mad bastard who made an entire resin doll from scratch), GW has missed out on this even remotely profitable business venture (despite investment into the Video Games industry). More over, GW has allowed Sideshow Collectibles to make Space Marine statues. But instead of going on a rant, I would rather imagine GeeDubs dipping their toes into the waters of the Action Figure market.
Lets say Games Workshop is looking for a toy manufacturer willing to make a line of Space Marine action figures, and GW recommends the licensee to start off with a Tactical Ultramarine packaged with a Boltgun, a Bolt Pistol, Grenades, and maybe a Chainsword. The easy part for GW is figuring out what to start a toylike with (hence why Space Marines are such a large focus of Warhammer 40k line of citadel miniatures). But the hard part is figuring out who to license. Does anyone have suggestions for Games Workshop in this hypothetical situation?