>>11149353>Classified was created as both an experimentYeah, no.
Classified was the reboot Hasbro was going all in for to relaunch the GI Joe brand for the modern age. This is why they had a full year and a half worth of rebooted designs (it takes about 14 months to produce a toyline) that they released to the public. You can tell that Classified design was THE definitive theme going forward, since that's what Hasbro's partners were using to make their toys from too. The dollar store shit and Hiya's line.
Only the the 1:18 line was supposed to use the 1980s designs, but due to customers basically rejecting the Classified designs, Hasbro did a 180 and just started doing 1:12 figures of the 1980s designs. They really had no choice, since the Snake Eyes movie was delayed and bombed, so they had to give into fan demands to have GI Joe anything on the shelves.
You clearly have no idea how businesses work or how products are made.
>the line sold way better than what Hasbro expectedYeah, no.
GI Joe's support went from reserved expectations media tie-in toyline, with a walmart exclusive retro line (exclusive deals being used to ensure retailers will carry other products, because no wide support), a dollar store line, and the Classified line that would switch to a movie-line when the SE movie would come out because stores have little confidence. By the time the SE movie actually came out, all the sublines were dead and the 1:12 line never expanded beyond its original launch shelf space.
'better than expected" in this case means: we're surprised retailers didn't outright drop support for all things GI Joe after they clearanced out the SE movie figures.
I don't know why you're trying to spin a toyline that is obviously on life support as some major success. Are you really that huge of GI Joe fanboy that just having SOMETHING new is the greatest thing ever?
Or are you just some zoomer who has no memory of what a media tie-in toyline used to look before COVID?
