>>10281647>>10281804It's called building up a following. 50% of them will like whatever shit you post. If you have 2 followers then you will only get 1 like for the best photo ever.
In contrast someone like this can post an actual dog shit and itll get 15k likes.
It's the same with youtubers. It's about building up subscribers/fanbase. Not necessarily the quality of your content.
