>>10553751Stores see them as different lines. The official word is Skus. A SKU is a barcode. Lines share barcodes as assortments.
Ex. A full new wave of black series I'd treated as one sku
The trick is getting as many skus as possible, which involves getting confidence from the store. People complain about all the new marvel toys clogging shelves but infinity war basically built infinite confidence for 2 years.
TF has built confidence since 2007, and each movie line rebuilds that confidence. Pre-Bumblebee was really rough but the few movie stuff BB put out sold extremely well. That meant ROTB could pack shelves with a huge movie mainline.
>>10553486It is literally square footage,based on peg placement
Lego is extremely successful. Lego releases 200+ different skus/unique products every 6 months. That's massive. Barbie doesn't have an entire aisle, just girl toys.
>motuYou want to produce as many skus as possible to fit an aisle. Currently motu only has 2 lines and I think around 6 skus the sales might be high, but the retailers aren't confident in it succeeding.
