>>6058486>I'm not sure what the intent here wasIsn't it obvious ? They wanted to get some of that Monster High doll money so the created Once Upon a Zombie dolls.
You can't really blame them since Mattel did the same thing. Mattel wanted some of that Bratz doll money so they got Bratz temporarily taken off toy selves with a bogus lawsuit against MGA so kids would forget about Bratz, and released their own version of big headed dolls with large eyes and lips. They made the bodies look like long anorexic supermodels, threw in a Monster themed gimmick to avoid a lawsuit, and even pandered to adult collectors by throwing in free doll stands, and articulated bodies. When Bratz finally came limping back into toy stores everyone had already moved on to MH dolls. Well played Mattel.
Mattel doesn't enjoy fair competition. Especially when the competition starts kicking their asses so they killed MGA's Bratz with a bogus lawsuit just like they killed Hasbro's Sindy dolls years back with a bogus lawsuit.
