>>7031826>scale and art styleExactly. It tried to cash in on the anime boom of that time and it didn't stand out enough. Like look at this box, you can't even tell what it is, the brand had completely changed into generic garbage. Every figure was an event with every accessory in the world crammed into a giant plastic crate.
Kids need to be able to pick up a GI Joe almost every time they visit the store with their parent, and no kid is gonna want to grab this on a whim, nor will the parent want to deal with it