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With inflation, this + 8 figures would be $114. Toy Biz had a bonus not needing to pay license fees but that's still almost half the cost of what Hasbro's charging, with other figures taken into account.
It's also about 6 inches smaller than Hasbro, which is significant, but hasbro's has almost minimal paint apps.
What am I getting at? I'm not entirely sure myself. I can both see why the price is what it is, but also think it's a bad deal overall.