>>11516172>>11516324somebody told me there's economics where the buyer pool is pre-set. Lego can max profits due to the fact that certain people will buy it no matter what, and no amount of lower price would affect sales.
for example, only people willing to pay $400 would buy the Star Trek set. making it less expensive would not alter the amount of sets sold. if they made it smaller for only $200, twice as many people would not buy it. they would still sell the same amount. so why not make it $400?
all of the sets that are $55 that should be $20 are of the type where enticing people with low prices simply won't work. that's the idea anyway. I'm not saying it's "right" or even that I understand it
it sounds like Lego is simply charging more, because they can. and it might actually be that simple.
thanks for listening to my blog post lol
