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In the US everything is backordered at S@H except the starter set and character bags. Probably the character bags are only in stock because they restrict it to 3 max. On Amazon the starter set is backordered 2 to 4 weeks and is the #1 new release in building toys. At my Target they had a LOT of sets but character packs sold out on release day and starter sets after a couple days. Target still has most items except the starter set in stock online.
Long story short, the theme is selling ok.
