>>7453830It's not an investment. An investment suggests an expected return greater than what you're submitting - that was never implied here. Either enough people pre-order the thing to ensure Hasbro doesn't lose any money in manufacturing 5,000 barges, or the project fails and everybody walks away without losing anything.
In what other consumer-side transaction in the toy business do you ever expect to see *any* revenue from a company after you've made a purchase from them?