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Lego Fortnite is a display-play theme.
This has now been confirmed by the LEGO Fortnite design team, including John Cuppage and Erik Jensen, in a recent roundtable interview featuring Brick Fanatics and other fan media. Specifically, the LEGO Fortnite sets have been designed for ‘display play’, different to most other LEGO models.
>“What we found is that there’s many different types of play and our research team sits in another area that we closely collaborate with,” shared Cuppage. “They have over 100 different play types and display play is one of them, even though you don’t necessarily think about it that way.
>“We know the kids have many different ways of playing, and we’ve found that as kids get a bit older, into the early teens, they stop that traditional play, but they still might want to have something to represent their passion points and the IPs that they really love.”
>“Also, because they’re gamers, they like being able to have a lot of cool things from the games that they love to just display on their desk as they’re playing LEGO Fortnite and things like that,” explained Jensen.
>“We’re hoping to get to engage with some of those older kids a bit more,” continued Cuppage. “I was at some of the lifestyle shoots for this line and say, 77073 Battle Bus, we had kids reflective of the age mark that we have on the box.
