>>10033341XMEn's Bonecrusher
>>10033352>you'll probably also find Marvel Legends at regular retail but also specialty stores at regular pricesIt's been this way since the 90s. The difference is that stores like Bill's Amazing Comics orders from smaller distributors who don't give as big of a discount and the fact Bill doesn't order a hundred cases, hence MLs being MSRP at TRU and $5 more at Amazing Comics. SOME direct market places will charge MSRP, but most comic stores do not.
>"collector toysIt's a buzzword that toys have used since forever, but there is a real distinction in the eyes of licenses. That distinction also comes with the fact it can't directly compete with the mass/children market too, hence Walmart/Targets hiding them away at the back of the electronic sections. So they're not just found in direct market stores like comic, electronic, book and other indie shops.
>McFarlane's pricing is probably just a per line thing, do they need to put more money into it and thus has to be more expensiveProbably not, because a whole mess of companies are still trying to keep that $20 limit. It's a price limited by Walmart, which only Hasbro has broken, as their licenses are big enough to sell beyond that limit, which Hasbro may or may not have proven.
>The Spawn figuresThey're direct market. Just look at the placement in stores, which has to be there for legal reasons (civil law). Same as NECA, Mezco, DCC, Diamond, Hiya, Good Smile, etc etc etc.
buuut again, who knows how it's working with Avatar. Maybe it is considered a children's toyline and it's McFarlane's first over-$19.99 mass market toyline. McFarlane is also making a 2.5 and 1.5 lines for Avatar and maybe those are the mass market toylines, while the 7" line are collector toys.
Since McFarlane's contracts aren't publically announced like they are with Hasbro/Jazwares/etc, we'll find out whether they're mass market or collector figures when they're put on display at stores.
