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I think that Mattel's new BvS Batmobile is a very interesting look inside the minds of toy manufacturers these days.
For the uneducated, there are two versions of this new Batmobile. For
$60 you get a hollow plastic shell with hollow plastic wheels, a couple spring loaded gimmicks, and zero paint.
For $250, you can buy exaclty the same toy except it is a fully functional RC car with cockpit camera, electronics, rubber wheels, and mechanical features
Says a lot about what they can and can't do at different price points and also kinda tells me that toy designers are often limited by corporate constraints like budget and target price point
