>>8690297>make 1:18 line>4" action figures with familiars>$20>2-3" goblins, kobolds and other smaller races with limited articulation 2 packs>$20>6" monsters/beasts>$20Magical $20 price point and plenty of relatively cheap headroom for even larger monsters or 4" characters with mounts.
I think Wicked Cool Toys is proving this concept will work well, considering they have $20 two packs that are selling out and vehicle packs for $30.
Hasbro can cheap out but you'll still feel like you're getting a lot of value because of you;'d be getting multiple figures vs a single ML.