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So I know that I'm late to the party, but what do you guys think about LEGO profits loss last year?
20 % profit loss is huge, even if you've had 13 years of growth before it.
Personally it feels like LEGO is heading towards the same place they were 15 years ago. They're making too much shit. A wave was 6 sets back in the day, now it's easily 10 and only one set under 20 bucks. Also making stuff like Superhero Girls when Friends and Elves already are great sellers, or making a fuckton of sets for the LEGO Batman movie.
Also the Constraction Star Wars figures. Some sell, like Vader, but most just shelfwarm ESPECIALLY the Rogue One sets. Also Toys R Us is closing in the US, LEGO already having a tough market there its gonna hurt to lose their biggest reseller.
On top of this, LEGO is gonna face increased competition with the "knockoff" brands that has seriously improved their bricks quality past years
