>>11570376After looking at the SnowCat campaign, I’m really thinking Hasbro is looking for HasLab with less expensive parts but more purchases. Basically lower costs for smaller product, but higher purchases.
The Thunder Machine could really get a lot of bang for their buck. Basically amp up the “Mad Max” factor. Then there’s the fact that in fiction, the Thunder Machine is suppose to be a unique vehicle, not an army builder vehicle. So it’s not like a shelf item where customers will go out of their way to buy more than one.
Hasbro knows folks want to complete their Dreadnok collection. Have Thrasher as base price, some lesser known Dreadnoks as tiers like Heartwrencher and you live got a popular HasLab.